Interior of a modern, sculptural seating nook with layered, curved wooden panels creating an enclosed, cozy space. There is a cushioned ledge and a small table inside.

We help you analyse your current situation and shape a strategy for the future. Drawing from hands-on experience across family businesses, luxury groups, diverse cultures, and generations, we offer a 360° perspective on your business. We don’t just advise—we support implementation. Together, we elevate client experiences, develop distinctive brands, and bridge generational and cultural divides.

CONSULTING


Retail Evolution & Client Experience

A beautifully designed boutique and a glass of champagne are no longer enough to define true luxury. Today’s clients seek something deeper - connection, authenticity, and meaning. At Pieth & Partners, we help you look beyond the surface, analysing your current environment to craft a customer experience that is personal, lasting, and emotionally resonant.

Luxury lives in the details - privacy, personalization, and exclusivity are no longer optional; they are expected. Yet the true differentiator is empathy. While product knowledge informs, emotional intelligence builds trust. We develop a refined, client-first mindset - reading between the lines, attuning to unspoken needs, and delivering service that transcends the script.


Brand Building & Storytelling

In luxury, clients don’t simply purchase products - they seek meaning, identity, and belonging. At Pieth & Partners, we help you uncover and express the deeper purpose behind your brand, giving your collections soul and lasting relevance.

A brand without a story is a transaction; with one, it becomes a relationship. We craft narratives that are authentic, evocative, and rooted in your values - shaping how clients feel, connect, and remain loyal to your world.


Global Market Insight

With over three decades of immersion in the luxury industry, we’ve witnessed - and helped navigate - its most pivotal shifts: from the rise of global conglomerates to the era of mono-brand boutiques. Today, new forces are shaping the future - AI, generational change, and emerging markets. At Pieth & Partners, we help you pause, reflect, and align strategy with long-term relevance.


Cultural Intelligence in Global Retail

In luxury, one size never fits all. We help you understand local values, expectations, and behaviours - ensuring your brand adapts across cultures while remaining true to its essence.


Greater China: Experience from Within

Our journey with China began in 1995 and evolved into full cultural immersion, including years of living in the market - even through the most challenging periods. This rare, firsthand perspective allows us to guide your brand with insight, nuance, and authenticity as you expand in Greater China.

Night skyline of Shanghai with illuminated skyscrapers, including the Oriental Pearl Tower with purple lighting and the Shanghai Tower with blue lighting, reflecting on the water.

SPARRING PARTNER


Transforming toxic work culture


Managing across generations


Crises management


Resilience in a High-Performance World


Developing your career


Interior view of a modern multi-story library with curved wooden balconies and a large glass arched ceiling.

BOARD MEMBER & ADVISORY ROLES

Experience, empathy, and strategic vision are critical at the top. Hanspeter Pieth brings decades of experience in retail, luxury goods, and cross-cultural leadership to boardroom discussions. Whether you're forming a board, seeking independent advice, or navigating change - he offers a unique combination of operational insight and people-centric thinking.

KEYNOTE SPEAKER


Exceptional customer experience


The power of storytelling


How to build a brand


Cross cultural and cross generational management


Facing challenges


Investing in luxury watches and/or jewellery


The future of the luxury watches- and jewellery business