Pieth & Partners crafts unforgettable client experiences, where every moment in your boutique feels personal and purposefully designed. We shape brands with soul and distinction, guiding you through the complexities of cultural and generational differences.

A bald man in a black suit, white shirt, and purple tie speaking or explaining, standing in a bright office environment with windows and multiple computer monitors in the background.

THE OWNER & FOUNDER

Hanspeter Pieth

With over thirty years of experience in the luxury industry, Hanspeter Pieth brings a rare depth of insight shaped by collaborations with world-renowned maisons and some of the finest family-owned retailers. His longstanding engagement in Asian markets has cultivated a nuanced cross-cultural perspective. Guided by a belief in listening before acting, Hanspeter values wisdom in all its forms - whether from a CEO or a street vendor. Naturally curious and deeply human-centred, he leads with openness, humility, and the conviction that true, lasting success is built on respect.


30+

Years of Experience in the luxury industry


17+

Years living in Hong Kong & China


30+

Years working with Asian markets


18+

Years in Retailing


15+

Years in Brand Building


THE EXPERIENCE

With decades of hands-on, international expertise in the world of retailing, haute horlogerie and fine jewellery, we bring an unparalleled depth of knowledge to every engagement. Our experience spans from working with iconic maisons such as Patek Philippe and Rolex, esteemed independents, and the most prestigious houses within the Richemont, Swatch Group, and LVMH portfolios. Deeply immersed in retailing, we offer discerning insight to assess your current situation and craft a bespoke strategy for enduring success.

Nighttime aerial view of Hong Kong skyline with illuminated skyscrapers and Victoria Harbour.

KEY AREAS








THE PHILOSOPHY

At the heart of everything we do is a commitment to openness and honesty. We believe in clear communication, mutual respect, and authentic partnerships. In a world often driven by appearances, we stand for substance - bringing transparency into every conversation, every collaboration, and every strategy. Whether it's guiding a business through change, building cross-cultural bridges, or shaping unique brand experiences, we approach each challenge with curiosity, empathy, and integrity. Success, to us, is not just about results - it’s about how we achieve them, together.

THE PARTNERS

Nobody knows everything or succeeds alone. In both life and business, having the right partners makes all the difference. We have the privilege to dispose of an extensive professional network to address specific questions or to find support for areas such as Human Resources, Mystery Shopping, IT, Digital Marketing, etc. We believe in working with professionals, building trust, and collaborate with those who bring complementary skills and additional regional insight.